Pixel Tracker vs Trackify
Both connect ad-platform pixels to Shopify without touching theme code. Here's how Trackify's unlimited-pixels-on-every-tier pricing compares to Pixel Tracker's broader platform coverage.
Overview
Trackify and Pixel Tracker both connect ad-platform pixels to Shopify with server-side event forwarding, but they make different trade-offs between platform breadth and pixel limits. Trackify has the largest review base of any app in this comparison — 350 reviews — and includes unlimited pixels starting at its lowest paid tier. Pixel Tracker covers more platforms but reserves unlimited pixels for its top $29/mo tier.
The platforms each one supports barely overlap outside the big two: Trackify covers Facebook/Meta, Instagram, TikTok, and Snapchat, while Pixel Tracker adds Google Ads, Pinterest, LinkedIn, and X on top of Facebook/Meta, TikTok, and Snapchat. Which one wins depends on whether your priority is unlimited pixels at a lower price, or coverage across more ad platforms.
Pixel Tracker
UsMulti-platform tracking pixel connector for Shopify, from Appnary.
Free – $29/mo
See Pixel Tracker →Trackify
Behavior tracking across Meta, Instagram, TikTok, and Snapchat with server-side APIs, and the largest review base of any comparable app.
Free (capped) – $28.99/mo
Best for: Stores wanting unlimited pixels on every paid tier, not just the top one, and willing to trade that for narrower platform coverage.
View on Shopify App Store →Feature comparison
| Feature | Pixel Tracker | Trackify |
|---|---|---|
| No theme code editing required | ||
| Facebook/Meta pixel | ||
| Google Ads tag | ||
| TikTok pixel | ||
| Snapchat pixel | ||
| Pinterest tag | ||
| LinkedIn Insight Tag | ||
| X (Twitter) pixel | ||
| Server-side event forwarding (CAPI / Events API) | ||
| Free plan with no order-volume cap | ||
| Unlimited pixels on every paid tier |
Feature-by-feature breakdown
Platform coverage
Trackify covers Facebook/Meta, Instagram, TikTok, and Snapchat. It doesn't support Google Ads, Pinterest, LinkedIn, or X (Twitter) — all four of which Pixel Tracker supports. Instagram-specific tracking is one place Trackify is more explicit than Pixel Tracker, which tracks Facebook/Meta broadly.
Unlimited pixels vs. tiered pixel counts
This is the core structural difference: Trackify includes unlimited pixels on every paid tier, starting at $8.99/mo. Pixel Tracker ties pixel count to plan tier — 3 pixels on Starter, 10 on Growth, unlimited only on the $29/mo Pro plan. A store wanting many pixels on the four platforms Trackify covers can get unlimited pixels cheaper through Trackify.
Free plan limits
Trackify's free plan caps at 15 orders per month in addition to its 1-pixel limit — once a store crosses that order volume, it needs to upgrade regardless of how many pixels it's using. Pixel Tracker's free plan has no order-volume cap, only the 1-pixel limit.
Review history
350 reviews is the largest review base of any app in this comparison series, a strong signal of an established, widely-used product. Pixel Tracker is pre-launch and has no public reviews yet.
Server-side tracking (CAPI / Events API)
Both apps forward events server-side for the platforms they support, helping recover conversions lost to ad blockers and browser tracking restrictions. The meaningful difference remains which platforms each app's CAPI actually reaches, not the quality of the server-side implementation itself.
Pricing comparison
| Plan | Pixel Tracker | Trackify |
|---|---|---|
| Free | $0 (1 pixel) | $0 (1 pixel, 15 orders/mo cap) |
| Entry paid | $7/mo (3 pixels) | $8.99/mo (unlimited pixels) |
| Mid tier | $15/mo (10 pixels) | $18.99/mo (unlimited pixels) |
| Top tier | $29/mo (unlimited pixels) | $28.99/mo (unlimited pixels) |
Trackify's entry paid tier ($8.99/mo) already includes unlimited pixels, while Pixel Tracker's equivalent Starter tier ($7/mo) caps at 3 pixels — unlimited pixels on Pixel Tracker only arrive at the $29/mo Pro tier. For a store that wants many pixels across Trackify's four supported platforms, that's meaningfully cheaper.
The free tiers differ in what they cap: Trackify limits free-plan stores to 15 orders per month regardless of pixel count, while Pixel Tracker's free plan has no order-volume limit at all — only the 1-pixel cap.
Pros & cons
Pixel Tracker
- Free plan has no order-volume cap (only a 1-pixel limit)
- Supports Google Ads, Pinterest, LinkedIn, and X, which Trackify doesn't
- Unlimited pixels only unlock at the top $29/mo Pro tier — Trackify includes unlimited pixels starting at its lowest paid tier ($8.99/mo)
Trackify
- Largest review base of any app in this comparison (350 reviews)
- Unlimited pixels included on every paid tier, not just the most expensive one
- Lower entry paid price ($8.99/mo)
- Free plan caps at 15 orders/month, not just pixel count
- No Google Ads, Pinterest, LinkedIn, or X pixel support
Which one should you use?
Choose Pixel Tracker if...
- You need Google Ads, Pinterest, LinkedIn, or X pixel tracking
- Your store's order volume would exceed Trackify's 15-orders/month free-plan cap
- You're fine with unlimited pixels being reserved for the top tier since you only need a handful of pixels
Choose Trackify if...
- You only need Facebook/Meta, Instagram, TikTok, and Snapchat pixel tracking
- You want unlimited pixels without paying for the most expensive plan
- A large, established review base (350 reviews) matters to you
Trackify has the largest review base of any app in this comparison (350 reviews) and, unlike Pixel Tracker, includes unlimited pixels starting at its lowest paid tier ($8.99/mo) rather than only at the top tier.
That's a genuine trade-off: if you only need Facebook/Meta, Instagram, TikTok, and Snapchat pixels but want several of them without paying for the top plan, Trackify's structure works in your favor.
If you need Google Ads, Pinterest, LinkedIn, or X pixel tracking, Trackify doesn't support any of them — Pixel Tracker covers all seven platforms, though unlimited pixels are reserved for its $29/mo Pro plan.
Frequently Asked Questions
Does Trackify have unlimited pixels on cheaper plans?
Does Trackify support Google Ads?
Is Trackify's free plan unlimited?
How established is Trackify?
What happens if my store exceeds Trackify's free-plan order cap?
Pixel Tracker is in development
Join the waitlist for early access. Available soon on the Shopify App Store.