Shopify tracking guides
In-depth, step-by-step guides on pixel setup, server-side tracking, and the numbers that actually tell you whether your ads are working.
How to Set Up the Facebook Pixel on Shopify
A complete walkthrough of connecting a Meta Pixel to your Shopify store, including Conversions API for server-side accuracy.
Read the guide →How to Track Google Ads Conversions on Shopify
Set up Google Ads conversion tracking on Shopify the right way, and understand how it differs from Google Analytics.
Read the guide →TikTok Pixel Setup Guide for Shopify
Connect the TikTok Pixel to your Shopify store and enable the Events API for more reliable ad campaign data.
Read the guide →Server-Side Tracking for Shopify Merchants
What server-side tracking actually is, why browser pixels alone fall short, and how to add CAPI/Events API on Shopify.
Read the guide →How to Calculate ROAS on Shopify
The ROAS formula, worked examples, and the tracking mistakes that quietly distort the number for most merchants.
Read the guide →Multi-Channel Ad Attribution for Shopify Stores
How attribution models work, why single-channel tracking misleads you, and how to set up tracking across every ad platform you run.
Read the guide →