Docs & Help

Everything you need to connect your pixels

Setup, platform coverage, and the questions merchants ask before installing Pixel Tracker.

How Pixel Tracker works

What the app installs, which platforms it covers, and what server-side tracking means here.

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Setup guide

Install, paste Pixel IDs, confirm events fire. No theme edits.

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Frequently asked questions

Pricing, CAPI, GDPR, waitlist timing, and uninstall.

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Dashboard basics

What you manage day to day: platforms, status, and which events are server-side.

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How Pixel Tracker works

One dashboard for ad-platform pixels on Shopify. No theme code, no separate analytics product bolted on.

  1. 01

    Install the app

    Install from the Shopify App Store when Pixel Tracker is live (join the waitlist today). The app uses Shopify ScriptTags so pixels load on your storefront without theme edits.

  2. 02

    Paste your Pixel IDs

    Add the ID for each ad platform you run: Meta, Google Ads, TikTok, Snapchat, Pinterest, X (Twitter), or LinkedIn. Enable only what you need.

  3. 03

    Events fire on the storefront

    Browser pixels fire automatically on storefront pages. For Meta and TikTok, you can also send Conversions API / Events API from the server so blocked browsers don't drop the purchase signal.

  4. 04

    Manage everything in one place

    See which platforms are connected, turn them on or off, and keep IDs and tokens in one dashboard instead of scattering snippets across the theme.

Setup guide

From install to a verified test event. Platform-specific detail lives in the guides linked below.

  1. 1

    Install from the Shopify App Store

    When Pixel Tracker is available, install it on the store you want to track and approve the standard permissions. Until then, join the waitlist for launch access.

  2. 2

    Add each platform's Pixel ID

    Open the dashboard and paste the Pixel ID (and access token where CAPI or Events API is enabled) for Meta, Google Ads, TikTok, or any other supported platform you use.

  3. 3

    Confirm events on a test visit

    Load a product page and run a test purchase or Meta/TikTok event debugger. You should see the browser pixel fire; Meta and TikTok can also show the server-side twin when CAPI / Events API is configured.

  4. 4

    Use the platform guides for edge cases

    Per-platform walkthroughs (Meta, Google Ads, TikTok, and more) live under Setup guides. Start there if a specific network needs extra fields or verification steps.

Frequently asked questions

What does Pixel Tracker actually do?
It connects ad-platform pixels for Meta, Google Ads, TikTok, Snapchat, Pinterest, X, and LinkedIn from one Shopify dashboard. It is not a heatmap or session-analytics product.
Does Pixel Tracker slow down my Shopify store?
Pixels load through Shopify ScriptTags and run asynchronously. You're connecting the same platform tags you would install by hand, without stacking duplicate theme snippets.
Does it use cookies?
Pixel Tracker injects the platform pixels you configure. Those platforms may set their own cookies. Pixel Tracker itself isn't a cookieless analytics suite and doesn't replace your consent setup.
Is it GDPR and CCPA compliant?
You're still responsible for consent and disclosures for the ad pixels you enable. Pixel Tracker connects your existing platform pixels; it doesn't collect a separate visitor profile for Appnary analytics.
How much does it cost?
Free for 1 pixel, then $7/mo for 3 pixels (Starter), $15/mo for 10 (Growth), and $29/mo for unlimited (Pro), priced per Shopify store.
Can I install it today?
Not yet. Pixel Tracker is on the waitlist ahead of App Store launch. Join the waitlist for early access; pricing above is what launches with.
Does it support server-side events?
Yes for Meta Conversions API and TikTok Events API. Google Ads, Snapchat, Pinterest, X, and LinkedIn currently use the standard browser pixels only.
Will it conflict with Google Analytics or an existing Meta Pixel?
Pixel Tracker manages ad-platform pixels. It doesn't install GA4. If you already have a Meta Pixel in the theme, turn off the duplicate so you don't double-fire the same ID.
How do I uninstall it?
Remove the app from Shopify admin like any other app. ScriptTags go with it. Cancel billing from the app's Billing page if you're on a paid plan.

Dashboard basics

What you'll actually look at once pixels are connected.

Connected platforms

Each supported network shows as connected or off. Enable only the platforms you advertise on so you aren't paying for unused pixel slots on higher tiers.

Pixel status

Use this as a quick health check: ID present, last known state, and whether server-side is configured for Meta or TikTok.

Browser vs server-side

Browser pixels cover every supported platform. Server-side today means Meta CAPI and TikTok Events API only. Don't assume Google Ads has a server twin yet.

Per-store billing

Plans are per Shopify store. A second store needs its own install and its own pixel count toward Free / Starter / Growth / Pro.

Platform setup and tools

Compare Pixel Tracker →Join the waitlist →Contact support →