Product updates & Shopify tips
What we're building, what we're learning, and the practical stuff we wish someone had told us sooner.
How to audit your ad tracking across platforms in one afternoon
Most merchants check Facebook, then Google, then TikTok. That wastes hours and misses the gaps. Here's a one-afternoon audit routine.
Read more →Latest posts
Privacy-First Tracking for Shopify in 2026
Third-party cookies are disappearing and ad platforms are undercounting conversions because of it. Here's what privacy-first tracking actually means for a Shopify merchant in 2026, and why it isn't the same thing as turning tracking off.
Read more →How to Measure True ROAS on Shopify (After Returns)
Ad platforms lock in ROAS from checkout revenue and never subtract returns. Here's net-of-returns ROAS with a worked example of a campaign that looks fine until refunds land.
Read more →The Complete Guide to Shopify Server-Side Tracking
A missed pixel event isn't a rounding error, it's lost signal that quietly skews your ad targeting and inflates your reported cost per acquisition. Here's why server-side tracking matters now, and where Pixel Tracker's server-side support actually starts and stops.
Read more →Google Analytics for Shopify: Shopify Analytics vs GA4
Shopify Analytics already covers sales, sessions, and conversion rate. See what Google Analytics 4 adds, when you need both, and when native reports are enough.
Read more →How to Track Ad Spend Across Multiple Platforms
When ad spend and conversions live in five different ad dashboards, none of them agree, and that's not an accident. Here's a practical, spreadsheet-based way to build one honest number for what your ads are actually doing.
Read more →TikTok Pixel Setup on Shopify: Step-by-Step
TikTok's algorithm can't optimize toward conversions it never sees, and your Meta or Google pixel won't tell it anything. Here's the short version of getting a TikTok pixel live on Shopify, plus the purchase-check step most merchants skip.
Read more →Facebook Pixel vs Google Tag: Which Do You Need?
Facebook Pixel and the Google Ads tag aren't competing versions of the same tool, they track two different ad platforms. If you're running ads on both, the honest answer is you need both installed.
Read more →Why Your Shopify ROAS Is Inaccurate (And How to Fix It)
Facebook, Google, and TikTok each report a ROAS number that assumes full credit for the same sale, while browser pixels quietly lose data to ad blockers and iOS tracking prevention. Here is what is actually driving the gap, and how to build one blended number you can trust.
Read more →Pixel Tracker Launch Preview: What We're Building
A look at Pixel Tracker's multi-platform tracking setup, planned pricing, and what remains before the Shopify App Store launch.
Read more →Why server-side tracking matters for Shopify stores
Ad blockers and browser restrictions can drop client-side conversion events. Server-side tracking adds another delivery path.
Read more →Shopify tips: what to set up in your first 30 days
A practical checklist for new merchants — the stuff we wish someone had told us on day one.
Read more →How to read your Shopify reports without lying to yourself
Three traps that turn a good report into a bad decision, and how to avoid each one.
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