Product updates & Shopify tips
What we're building, what we're learning, and the practical stuff we wish someone had told us sooner.
How to Remove Leftover App Code From a Shopify Theme
Uninstalling a Shopify app does not always clean the theme. Here is where leftover code hides, how to find it, and how to remove it without breaking the storefront.
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How to Find Which Shopify App Added a Script to Your Storefront
Shopify does not tell you which app injected a script. Three ways to trace a third-party script on your storefront back to the app or theme file behind it.
Read more →Shopify Staff Permissions Audit: A 20-Minute Checklist
Old staff, freelancers, and agencies keep access long after the work ends. A short checklist to review who can reach your Shopify admin, and what they can change.
Read more →Leaked API Keys in a Shopify Theme: How to Check and What to Do
Theme code is public to every visitor. A key pasted into it is public too. How to look for secrets in your theme, which ones matter, and how to rotate them.
Read more →Scan a Shopify Store for Risky Scripts From Claude, ChatGPT, or Cursor
What it looks like to ask an AI agent to scan a Shopify store over MCP, what comes back, and what a person still has to decide.
Read more →How to audit your ad tracking across platforms in one afternoon
Most merchants check Facebook, then Google, then TikTok. That wastes hours and misses the gaps. Here's a one-afternoon audit routine.
Read more →Privacy-First Tracking for Shopify in 2026
Third-party cookies are disappearing and ad platforms are undercounting conversions because of it. Here's what privacy-first tracking actually means for a Shopify merchant in 2026, and why it isn't the same thing as turning tracking off.
Read more →How to Measure True ROAS on Shopify (After Returns)
Ad platforms lock in ROAS from checkout revenue and never subtract returns. Here's net-of-returns ROAS with a worked example of a campaign that looks fine until refunds land.
Read more →The Complete Guide to Shopify Server-Side Tracking
How browser and server delivery differ, what to check for a test order, and why consent and deduplication still matter.
Read more →Google Analytics for Shopify: Shopify Analytics vs GA4
Shopify Analytics already covers sales, sessions, and conversion rate. See what Google Analytics 4 adds, when you need both, and when native reports are enough.
Read more →How to Track Ad Spend Across Multiple Platforms
When ad spend and conversions live in five different ad dashboards, none of them agree, and that's not an accident. Here's a practical, spreadsheet-based way to build one honest number for what your ads are actually doing.
Read more →TikTok Pixel Setup on Shopify: Step-by-Step
TikTok's algorithm can't optimize toward conversions it never sees, and your Meta or Google pixel won't tell it anything. Here's the short version of getting a TikTok pixel live on Shopify, plus the purchase-check step most merchants skip.
Read more →Facebook Pixel vs Google Tag: Which Do You Need?
Facebook Pixel and the Google Ads tag aren't competing versions of the same tool, they track two different ad platforms. If you're running ads on both, the honest answer is you need both installed.
Read more →Why Your Shopify ROAS Is Inaccurate (And How to Fix It)
Facebook, Google, and TikTok each report a ROAS number that assumes full credit for the same sale, while browser pixels quietly lose data to ad blockers and iOS tracking prevention. Here is what is actually driving the gap, and how to build one blended number you can trust.
Read more →Why server-side tracking matters for Shopify stores
Ad blockers and browser restrictions can drop client-side conversion events. Server-side tracking adds another delivery path.
Read more →Shopify tips: what to set up in your first 30 days
A practical checklist for new Shopify merchants: what to set up in your first 30 days, from the stuff we wish someone told us on day one.
Read more →How to read your Shopify reports without lying to yourself
Three traps turn a good Shopify report into a bad decision. Learn how to read your reports honestly and avoid each one.
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