Comparison

Pixel Tracker vs TrackBee: Multi-Platform Pixel Installation Compared

Pixel Tracker and TrackBee are both Shopify pixel installers that let you connect ad platforms without editing theme code. They're close competitors, and the right choice depends on which platforms you advertise on and whether you need server-side tracking.

Pixel Tracker covers 7 platforms (Meta, Google Ads, TikTok, Snapchat, Pinterest, X, LinkedIn) with optional Facebook CAPI and TikTok Events API support. TrackBee focuses primarily on Meta and a smaller set of platforms.

Quick comparison

 Pixel TrackerTrackBee
Lowest paid plan$7/mo (3 pixels)~$19/mo
Free planYes (1 pixel)Limited
Ad platforms7 platformsMeta, Google, TikTok (fewer platforms)
Server-side trackingCAPI + TikTok Events APILimited
Theme code requiredNoNo
DashboardUnified multi-platformBasic
Setup time5 minutes5-10 minutes

Feature matrix

FeaturePixel TrackerTrackBeeNotes
Facebook/Meta pixelYesYes
Google Ads conversion tagYesYes
TikTok pixelYesYes
Snapchat pixelYesNot standard
Pinterest tagYesNot standard
LinkedIn Insight TagYesNot standard
X (Twitter) pixelYesNot standard
Facebook CAPIYesLimited
TikTok Events APIYesNot standard
No-code setupYesYes
Multi-platform dashboardYesBasic

Pricing breakdown

PlanPixel TrackerTrackBee
TrackBee entryN/A~$19/mo
Pixel Tracker Free$0/mo (1 pixel)N/A
Pixel Tracker Starter$7/mo (3 pixels)N/A
Pixel Tracker Growth$15/mo (10 pixels)N/A
Pixel Tracker Pro$29/mo (unlimited)N/A

Who should pick which

Choose Pixel Tracker if...

You advertise on more than 3 platforms

You need Snapchat, Pinterest, LinkedIn, or X pixels

You want server-side CAPI and TikTok Events API

You prefer transparent, tiered pricing

Choose TrackBee if...

You only advertise on Meta and want a simple Meta pixel installer

TrackBee's specific Meta integrations fit your workflow

You're already using TrackBee and it's working

Frequently Asked Questions

Is TrackBee cheaper than Pixel Tracker?
TrackBee's entry plan (~$19/mo) is close to Pixel Tracker's Growth plan ($15/mo). Pixel Tracker's Starter plan ($7/mo) is cheaper if you only need 3 pixels. For unlimited pixels, Pixel Tracker's Pro ($29/mo) is competitive.
Can I switch from TrackBee to Pixel Tracker?
Yes. Both are standard pixel integrations , there's no lock-in. Switching involves disconnecting TrackBee and connecting Pixel Tracker with the same Pixel IDs. Your historical ad platform data stays in the ad platforms themselves.
Which has better server-side support?
Pixel Tracker supports both Facebook CAPI and TikTok Events API for server-side tracking. TrackBee's server-side support is more limited. If server-side tracking is a priority, Pixel Tracker covers more ground.
Does TrackBee support all the same platforms?
No. TrackBee focuses on Meta, Google, and TikTok. Pixel Tracker adds Snapchat, Pinterest, LinkedIn, and X (Twitter). If you advertise on any of those four additional platforms, Pixel Tracker covers them without a second app.
Is Pixel Tracker available on the Shopify App Store?
Not yet , it's currently in development. Join the waitlist at appnary.com for early access.

Related reading

Pixel Tracker is in development

Join the waitlist for early access. Available soon on the Shopify App Store.

Join the waitlistSee Pixel Tracker