Pixel Tracker vs TiXel
Both connect ad-platform pixels to Shopify without touching theme code. Here's how TiXel's broader platform list and flat pricing compares to Pixel Tracker's tiered, pay-for-what-you-use plans.
Overview
TiXel and Pixel Tracker solve the same basic problem for Shopify merchants: getting ad-platform tracking pixels installed and firing reliably without editing theme code or hiring a developer. Both apps use Shopify's ScriptTag API to inject pixel code automatically, and both support server-side event forwarding so conversions still get counted when browser-based tracking is blocked by ad blockers or Safari's Intelligent Tracking Prevention.
The practical difference between them comes down to two things: how many ad platforms each one covers, and how each charges for that coverage. TiXel supports the widest platform list of any app in this comparison series, including Reddit, but delivers it through a single flat-rate plan. Pixel Tracker covers one platform fewer but prices by how many pixels you actually use, with a genuine free tier for stores running just one.
Pixel Tracker
UsMulti-platform tracking pixel connector for Shopify, from Appnary.
Free – $29/mo
See Pixel Tracker →TiXel
Multi-platform pixel installer with AI-assisted server-side tracking, supporting the widest platform list of any comparable app — including LinkedIn and Reddit.
$19.99/mo (no live-store free plan)
Best for: Stores that need Reddit pixel tracking alongside the standard platforms and prefer one flat-rate plan.
View on Shopify App Store →Feature comparison
| Feature | Pixel Tracker | TiXel |
|---|---|---|
| No theme code editing required | ||
| Facebook/Meta pixel | ||
| Google Ads tag | ||
| TikTok pixel | ||
| Snapchat pixel | ||
| Pinterest tag | ||
| LinkedIn Insight Tag | ||
| X (Twitter) pixel | ||
| Reddit pixel | ||
| Server-side event forwarding (CAPI / Events API) | ||
| Free plan for live stores | ||
| Pricing scales with number of pixels used |
Feature-by-feature breakdown
Platform coverage
TiXel and Pixel Tracker cover the same seven core platforms — Facebook/Meta, Google Ads, TikTok, Snapchat, Pinterest, LinkedIn, and X (Twitter) — but TiXel adds an eighth: Reddit. If Reddit Ads is part of your marketing mix, TiXel is currently the only app in this comparison series that can install that pixel for you.
Pricing model
TiXel runs on a single $19.99/mo Unlimited plan regardless of how many platforms or pixels you connect. Pixel Tracker instead tiers by pixel count — Free (1 pixel), Starter ($7/mo, 3 pixels), Growth ($15/mo, 10 pixels), and Pro ($29/mo, unlimited) — so the fairer price depends on how many platforms you're actually running.
Free plan availability
TiXel lists a free tier, but it's restricted to Shopify development and partner stores — a live, published store has to be on the $19.99/mo plan from day one. Pixel Tracker's free plan works on live stores, covering one pixel at no cost, which matters for a merchant who wants to test a single Facebook pixel before committing to a paid plan.
Server-side tracking (CAPI / Events API)
Both apps forward conversion events server-side in addition to the browser pixel, which is what keeps ad platforms' conversion data accurate as third-party cookies and ad blockers erode client-side tracking. TiXel markets this as AI-assisted setup, aimed at reducing manual configuration steps; Pixel Tracker's server-side forwarding covers Facebook CAPI and TikTok Events API without a separate AI layer.
Setup and switching cost
Because both apps inject pixels via Shopify ScriptTags rather than editing theme files, moving from one to the other doesn't require a developer or a theme rollback. Switching is really just re-entering your existing pixel IDs in the new app's dashboard and uninstalling the old one.
Pricing comparison
| Plan | Pixel Tracker | TiXel |
|---|---|---|
| Free | $0 (1 pixel) | Dev/partner stores only |
| Entry paid | $7/mo (3 pixels) | — |
| Mid tier | $15/mo (10 pixels) | — |
| Top tier | $29/mo (unlimited pixels) | $19.99/mo (unlimited, all platforms) |
The pricing comparison only tells the full story once you know how many platforms you're actually using. A store running one or two ad platforms pays $0-$7/mo on Pixel Tracker's Free or Starter plans — well under TiXel's flat $19.99/mo. A store running most or all 7-8 supported platforms is closer to Pixel Tracker's $29/mo Pro tier, at which point TiXel's flat rate becomes the cheaper option.
The other factor is the free plan: TiXel's is unusable for a live store, so a merchant testing the waters has to commit to $19.99/mo immediately. Pixel Tracker lets a single-pixel setup run at no cost indefinitely.
Pros & cons
Pixel Tracker
- Genuine free plan for live stores (1 pixel)
- Pricing tiers scale with pixel count, so a store using 1-3 platforms doesn't overpay
- Simple flat monthly pricing per tier, no order-volume caps
- Doesn't support Reddit pixel tracking
TiXel
- Widest platform coverage of any comparable app, including LinkedIn and Reddit
- AI-assisted setup for server-side tracking
- Single flat Unlimited plan is simple to reason about once you're on multiple platforms
- No usable free plan for live stores — the free tier is dev/partner-store only
- No pixel-count tiering, so a store using only 1-2 platforms pays the same $19.99/mo as one using all 9
Which one should you use?
Choose Pixel Tracker if...
- You only run ads on 1-3 platforms and don't want to pay a flat unlimited-tier price for capacity you're not using
- You want to test a single pixel setup on a free plan before committing to a paid tier
- You don't need Reddit pixel tracking
Choose TiXel if...
- You need Reddit pixel tracking specifically — it's the only app in this comparison that supports it
- You run ads on most or all 7-8 supported platforms and want one flat monthly price instead of pixel-count tiers
- You'd rather not track which tier you're on as you add more platforms
If you need Reddit pixel tracking specifically, TiXel is the only app in this comparison that supports it — that's a real, concrete reason to choose it over Pixel Tracker.
If you don't need Reddit, the choice mostly comes down to pricing shape. Pixel Tracker's tiers scale with how many pixels you actually use, so a store running one or two ad platforms pays less on Free or Starter than TiXel's single $19.99/mo Unlimited plan. A store running most or all 7-9 supported platforms may find TiXel's flat pricing simpler and, at that scale, cheaper.
Both apps install pixels via Shopify ScriptTags with no theme code editing, and both offer server-side event forwarding, so the core reliability story is similar between them.
Frequently Asked Questions
Is Pixel Tracker cheaper than TiXel?
Does TiXel have a free plan?
Which one supports more ad platforms?
Can I switch from TiXel to Pixel Tracker?
Is TiXel worth choosing just for its Reddit pixel support?
Pixel Tracker is in development
Join the waitlist for early access. Available soon on the Shopify App Store.