Pixel Tracker vs Shoptok
Shoptok covers fewer platforms but includes Google Ads. Here's how its per-platform pricing quirk compares to Pixel Tracker's broader seven-platform coverage.
Overview
Shoptok is narrower in platform scope than Pixel Tracker — three platforms (Facebook, TikTok, Google Ads) versus seven — but it's also one of the few apps in this comparison series that includes Google Ads support at all. Its pricing has a structural quirk worth understanding before comparing the numbers directly.
Both apps offer a free plan for one pixel and forward events server-side for accurate conversion tracking. The real decision point is whether Shoptok's narrower platform list, offset by Google Ads support and a well-rated track record, fits your ad mix better than Pixel Tracker's broader seven-platform coverage.
Pixel Tracker
UsMulti-platform tracking pixel connector for Shopify, from Appnary.
Free – $29/mo
See Pixel Tracker →Shoptok
Facebook/Meta, TikTok, and Google Ads conversion tag tracking with a server-side API, one of the few comparable apps that covers Google Ads.
Free – $19.99/mo
Best for: Stores running only Facebook, TikTok, and Google Ads campaigns who want unlimited pixels once on a paid plan.
View on Shopify App Store →Feature comparison
| Feature | Pixel Tracker | Shoptok |
|---|---|---|
| No theme code editing required | ||
| Facebook/Meta pixel | ||
| Google Ads tag | ||
| TikTok pixel | ||
| Snapchat pixel | ||
| Pinterest tag | ||
| LinkedIn Insight Tag | ||
| X (Twitter) pixel | ||
| Server-side event forwarding (CAPI / Events API) | ||
| Free plan available | ||
| Unlimited pixels across all supported platforms at entry paid tier |
Feature-by-feature breakdown
Platform coverage
Shoptok covers Facebook/Meta, TikTok, and Google Ads — no Snapchat, Pinterest, LinkedIn, or X (Twitter), all of which Pixel Tracker supports. Google Ads is the one platform most apps in this comparison series lack, and Shoptok is one of the few that includes it.
Pricing quirk: single-platform vs. all-platform unlimited
Shoptok's $9.99/mo Basic plan only unlocks unlimited pixels for one platform — a store needs the $19.99/mo Premium plan to get unlimited pixels across all three supported platforms. It's easy to assume Basic covers everything at that price, and it doesn't.
App Store rating
Shoptok holds a strong 4.8★ rating, a solid reliability signal within the three platforms it supports.
Server-side tracking (CAPI / Events API)
Both apps forward events server-side alongside the pixel, which helps recover conversions that ad blockers and browser privacy settings would otherwise hide from Facebook, TikTok, and Google Ads reporting.
Free plan
Both apps offer a free plan for one pixel. Shoptok's Basic and Premium tiers both cost less than Pixel Tracker's top Pro tier, but cover four fewer platforms.
Pricing comparison
| Plan | Pixel Tracker | Shoptok |
|---|---|---|
| Free | $0 (1 pixel) | $0 (1 pixel) |
| Entry paid | $7/mo (3 pixels) | $9.99/mo (unlimited, 1 platform only) |
| Top tier | $29/mo (unlimited pixels) | $19.99/mo (unlimited, all 3 platforms) |
For a single-platform store, Shoptok's $9.99/mo Basic plan is close to Pixel Tracker's $7/mo Starter tier, though Basic only unlocks unlimited pixels for one of Shoptok's three platforms — not all of them. For full multi-platform coverage across all three, Shoptok's $19.99/mo Premium plan is cheaper than Pixel Tracker's $29/mo Pro tier, but covers four fewer platforms overall.
Both apps have a free plan covering one pixel, so testing either one costs nothing upfront.
Pros & cons
Pixel Tracker
- Supports 4 more platforms (Snapchat, Pinterest, LinkedIn, X) than Shoptok's 3
- Unlimited-pixels pricing isn't restricted to a single platform at the entry paid tier
- Doesn't offer a single-platform discount tier the way Shoptok's $9.99 Basic plan does
Shoptok
- Free plan for live stores
- Basic plan ($9.99/mo) is cheaper if you only need one platform unlimited
- Strong 4.8★ rating
- Only covers 3 platforms total (Facebook, TikTok, Google Ads) — no Snapchat, Pinterest, LinkedIn, or X
- Basic tier ($9.99/mo) only unlocks unlimited pixels for one platform, not all three — the $19.99/mo Premium plan is needed for full multi-platform coverage
Which one should you use?
Choose Pixel Tracker if...
- You need Snapchat, Pinterest, LinkedIn, or X pixel tracking
- You want unlimited pixels across every platform you use, not just one
- You're comfortable with pricing that scales by pixel count rather than by platform
Choose Shoptok if...
- You only advertise on Facebook, TikTok, and Google Ads
- You want Google Ads support specifically, which most comparable apps lack
- A strong existing rating (4.8★) matters to you
Shoptok is narrower in scope than Pixel Tracker — three platforms (Facebook, TikTok, Google Ads) versus seven — but it's also one of the few apps in this comparison that includes Google Ads support at all.
Its pricing has a quirk worth knowing: the $9.99/mo Basic plan only gives unlimited pixels for one platform, so multi-platform stores need the $19.99/mo Premium tier to get all three unlimited.
If you only advertise on Facebook, TikTok, and Google, Shoptok is a reasonable, well-rated option. If you also use Snapchat, Pinterest, LinkedIn, or X, Pixel Tracker covers all seven from one dashboard.
Frequently Asked Questions
Does Shoptok support Snapchat or Pinterest?
How does Shoptok's pricing work?
Is Shoptok cheaper than Pixel Tracker?
Does Shoptok have a free plan?
Does Shoptok's Basic plan cover all three platforms with unlimited pixels?
Pixel Tracker is in development
Join the waitlist for early access. Available soon on the Shopify App Store.