Comparison

Pixel Tracker vs Lifetimely: Profit Analytics vs Pixel Installation

Lifetimely is a profit analytics and LTV tool built for Shopify. It shows your actual profit after costs, tracks customer lifetime value, and provides cohort analysis. It's built for understanding whether your business is actually making money, not just generating revenue.

Pixel Tracker installs ad platform pixels. It ensures the data flows to Meta, Google, TikTok, and other platforms so their reporting works. It doesn't analyze profit or LTV , it makes sure the ad platforms have the conversion data they need.

Quick comparison

 Pixel TrackerLifetimely (by Shopify)
Monthly cost$0-$29/mo$24-$120+/mo
Primary functionPixel installationProfit analytics & LTV
Target audienceAny Shopify storeStores tracking profitability
Ad platforms7 (installation)Reads ad spend data
Profit trackingNoYes (COGS, shipping, fees)
LTV / cohort analysisNoYes
Setup complexity5 minutesConnect Shopify, set COGS

Feature matrix

FeaturePixel TrackerLifetimely (by Shopify)Notes
Installs ad pixelsYesNo
Profit margin trackingNoYes
Customer LTVNoYes
Cohort analysisNoYes
Ad spend integrationNo (installs pixel)Yes (reads platform data)
COGS trackingNoYes
Multi-platform pixel dashboardYesNo
No-code setupYesYes

Pricing breakdown

PlanPixel TrackerLifetimely (by Shopify)
Lifetimely StarterN/A$24/mo
Lifetimely ProN/A$50/mo
Lifetimely AdvancedN/A$120+/mo
Pixel Tracker Free$0/mo (1 pixel)N/A
Pixel Tracker Starter$7/mo (3 pixels)N/A
Pixel Tracker Growth$15/mo (10 pixels)N/A
Pixel Tracker Pro$29/mo (unlimited)N/A

Who should pick which

Choose Pixel Tracker if...

You need ad pixels installed across multiple platforms

You want a unified dashboard for pixel management

Budget under $50/mo for tracking tools

You don't need profit analytics yet

Choose Lifetimely (by Shopify) if...

You need to know your actual profit after costs

You want customer lifetime value and cohort data

You already have pixels installed and need business analytics

You're spending on ads but don't know if you're profitable

Frequently Asked Questions

Does Lifetimely install pixels?
No. Lifetimely reads ad spend data from connected platforms for profit analysis. It doesn't install or manage pixels. If your pixels aren't firing correctly, Lifetimely can't help with that.
Can I use both together?
Yes, and they're complementary. Pixel Tracker ensures your ad pixels fire correctly so platform reporting works. Lifetimely analyzes whether your business is profitable after accounting for all costs. Different layers of the same stack.
Which should I set up first?
Pixels first. If your ad pixels aren't firing, your ad platforms can't optimize campaigns, which directly affects the ROAS data that feeds into profit analytics. Fix the pixel layer, then layer on profit analytics when you need it.
Is Lifetimely better than Shopify's built-in reports?
Lifetimely adds COGS tracking, LTV calculations, and cohort analysis that Shopify's basic reports don't include. If you need profit margin visibility (not just revenue), Lifetimely fills a gap. If you just need revenue and order data, Shopify's reports may be enough.
Is Pixel Tracker available on the Shopify App Store?
Not yet , it's currently in development. Join the waitlist at appnary.com for early access.

Related reading

Pixel Tracker is in development

Join the waitlist for early access. Available soon on the Shopify App Store.

Join the waitlistSee Pixel Tracker