Pixel Tracker vs Infinite Pixels
Both connect ad-platform pixels to Shopify without touching theme code. Here's how Infinite's proven track record and narrower platform list compares to Pixel Tracker's broader coverage.
Overview
Infinite Pixels and Pixel Tracker are both no-code pixel installers built for Shopify, injecting tracking pixels via ScriptTags and forwarding events server-side so ad platforms keep receiving accurate conversion data despite ad blockers and browser tracking restrictions.
The biggest difference between them isn't features — it's track record and platform breadth. Infinite Pixels has been on the Shopify App Store long enough to accumulate 248 reviews at a 4.9★ average, the strongest review history of any app in this comparison series, but it covers five ad platforms rather than Pixel Tracker's seven, leaving out Google Ads and LinkedIn.
Pixel Tracker
UsMulti-platform tracking pixel connector for Shopify, from Appnary.
Free – $29/mo
See Pixel Tracker →Infinite Pixels
No-code multi-channel pixel installer with server-side CAPI, and the largest, highest-rated review base of any comparable app.
Free – $19.99/mo
Best for: Stores focused on Meta and TikTok specifically, comfortable without Google Ads or LinkedIn pixel support.
View on Shopify App Store →Feature comparison
| Feature | Pixel Tracker | Infinite Pixels |
|---|---|---|
| No theme code editing required | ||
| Facebook/Meta pixel | ||
| Google Ads tag | ||
| TikTok pixel | ||
| Snapchat pixel | ||
| Pinterest tag | ||
| LinkedIn Insight Tag | ||
| X (Twitter) pixel | ||
| Server-side event forwarding (CAPI / Events API) | ||
| Free plan for live stores | ||
| 4 pricing tiers matched to usage |
Feature-by-feature breakdown
Platform coverage
Infinite Pixels supports Facebook/Meta, TikTok, Snapchat, Pinterest, and X (Twitter). It doesn't support Google Ads or LinkedIn's Insight Tag, both of which Pixel Tracker includes. For a store that only advertises on social platforms, this gap doesn't matter; for one running Google Ads or B2B LinkedIn campaigns, it does.
Review history and reliability signal
248 reviews at a 4.9★ average is a meaningful, hard-to-fake signal that Infinite Pixels works reliably for a large number of merchants over time. Pixel Tracker is pre-launch and doesn't have public reviews yet, so this is a real, concrete advantage for Infinite on trust alone.
Pricing tiers
Both apps use four pricing tiers matched to usage, and both offer a free plan for one pixel. Infinite's paid tiers ($6.99/$9.99/$19.99) are cheaper at the entry and middle levels than Pixel Tracker's ($7/$15/$29), though Pixel Tracker's tiers unlock more pixels as you move up.
Server-side tracking (CAPI)
Both apps forward events server-side in addition to the browser pixel. Neither app's marketing distinguishes itself strongly here — the practical difference for most merchants comes down to platform coverage and pricing rather than the CAPI implementation itself.
Setup and installation
Both are marketed as no-code installs via Shopify ScriptTags, meaning neither requires editing theme files or hiring a developer. A merchant switching between them just re-enters pixel IDs in the new app's dashboard.
Pricing comparison
| Plan | Pixel Tracker | Infinite Pixels |
|---|---|---|
| Free | $0 (1 pixel) | $0 (1 pixel) |
| Entry paid | $7/mo (3 pixels) | $6.99/mo (Basic) |
| Mid tier | $15/mo (10 pixels) | $9.99/mo (Standard) |
| Top tier | $29/mo (unlimited pixels) | $19.99/mo (Premium) |
At the entry level, the two apps are close: Infinite's Basic plan is $6.99/mo versus Pixel Tracker's Starter at $7/mo, both aimed at stores running just a few pixels. The gap shows up more by the middle tier — Infinite's Standard is $9.99/mo versus Pixel Tracker's Growth at $15/mo — though Pixel Tracker's Growth tier also unlocks 10 pixels.
Both apps offer a free plan for a single pixel, so a merchant testing either one out can do so without paying anything upfront.
Pros & cons
Pixel Tracker
- Also supports Google Ads and LinkedIn, which Infinite doesn't
- Server-side CAPI included at every paid tier
- Far smaller review history since it's pre-launch, vs. Infinite's 248 reviews and 4.9★ rating
Infinite Pixels
- Very large, highly-rated review base (248 reviews, 4.9★) — the most proven track record of any app in this comparison
- Lower entry-level paid pricing ($6.99/mo)
- Free plan for live stores
- No Google Ads or LinkedIn pixel support
- Narrower platform coverage (5 platforms vs. Pixel Tracker's 7)
Which one should you use?
Choose Pixel Tracker if...
- You run Google Ads or LinkedIn campaigns alongside Meta and TikTok
- You want the broadest platform coverage from one dashboard (7 platforms vs. Infinite's 5)
- You're comfortable choosing a newer app in exchange for wider platform support
Choose Infinite Pixels if...
- Your ad spend is entirely on Meta, TikTok, Snapchat, Pinterest, or X — the platforms it covers
- A large, proven review history (248 reviews, 4.9★) matters more to you than platform breadth
- You want a slightly cheaper entry-level plan ($6.99/mo vs. $7/mo)
Infinite has by far the strongest review track record of any app in this comparison — 248 reviews at a 4.9★ average — which is a real signal of reliability that a pre-launch app like Pixel Tracker can't yet match.
If your ad spend is entirely on Meta and TikTok, Infinite's lower entry price ($6.99/mo) and proven history make it a reasonable default choice.
If you also run Google Ads or LinkedIn campaigns, Infinite doesn't cover them — Pixel Tracker supports both, alongside Meta, TikTok, Snapchat, Pinterest, and X, from the same dashboard.
Frequently Asked Questions
Is Infinite cheaper than Pixel Tracker?
Does Infinite support Google Ads?
Which has more reviews?
Can I use both together?
Does Infinite's 4.9★ rating mean it's the better choice?
Pixel Tracker is in development
Join the waitlist for early access. Available soon on the Shopify App Store.