Comparison

Pixel Tracker vs Hyros: Attribution Intelligence vs Pixel Installation

Hyros is an AI-powered attribution platform that tracks ad spend across multiple channels and provides cross-device, cross-platform attribution modeling. It's built for stores spending $10k+/mo on ads and needing accurate ROAS data across Meta, Google, TikTok, and other platforms.

Pixel Tracker is a pixel installer. It connects ad platforms to your Shopify store so events fire correctly. It doesn't model attribution or provide cross-channel reporting , it makes sure the data gets to the platforms in the first place.

Quick comparison

 Pixel TrackerHyros
Monthly cost$0-$29/mo$230+/mo
Primary functionPixel installationAI-powered attribution
Target audienceSolo merchantsStores spending $10k+/mo on ads
Ad platforms tracked7 (installation only)Meta, Google, TikTok + more (attribution)
AI attribution modelingNoYes
Cross-device trackingNoYes
Setup complexityPaste IDs, doneTechnical integration

Feature matrix

FeaturePixel TrackerHyrosNotes
Installs Meta pixelYesNo (uses existing pixel data)
Installs Google Ads tagYesNo
Installs TikTok pixelYesNo
AI attribution modelingNoYes
Cross-device trackingNoYes
Ad spend optimizationNoYes
Server-side pixel supportCAPI + TikTok Events APINo (reads platform data)
No-code setupYesNo
ROAS reportingNo (platform-level only)Yes (cross-platform)

Pricing breakdown

PlanPixel TrackerHyros
Hyros entryN/A~$230+/mo (revenue-tiered)
Pixel Tracker Free$0/mo (1 pixel)N/A
Pixel Tracker Starter$7/mo (3 pixels)N/A
Pixel Tracker Growth$15/mo (10 pixels)N/A
Pixel Tracker Pro$29/mo (unlimited)N/A

Who should pick which

Choose Pixel Tracker if...

You need pixels installed, not attributed

You spend under $10k/mo on ads

Budget under $50/mo for tracking tools

You want a 5-minute setup with no technical work

Choose Hyros if...

You spend $10k+/mo across multiple ad platforms

You need cross-platform attribution modeling

You want AI-powered ad spend optimization

You already have pixels installed and need better reporting

Frequently Asked Questions

Does Hyros install pixels for me?
No. Hyros reads data from existing pixel connections , it doesn't install or manage pixels. If your pixels aren't firing correctly, Hyros can't help with that. Pixel Tracker installs and manages the pixel layer.
Can I use both together?
Yes, and they're complementary. Pixel Tracker ensures your pixels fire correctly across 7 platforms. Hyros reads that data and provides cross-platform attribution. They solve different problems at different layers.
Is Hyros worth $230+/mo for a small store?
For stores spending under $10k/mo on ads, Hyros typically doesn't justify its cost. At that spend level, the attribution insights don't offset the monthly fee. Pixel Tracker at $7-$29/mo covers the pixel installation layer.
What's the difference between attribution and pixel installation?
Pixel installation means getting tracking code to fire on your store (what Pixel Tracker does). Attribution means figuring out which ad drove which sale across platforms and devices (what Hyros does). You need the first to make the second possible.
Is Pixel Tracker available on the Shopify App Store?
Not yet , it's currently in development. Join the waitlist at appnary.com for early access.

Related reading

Pixel Tracker is in development

Join the waitlist for early access. Available soon on the Shopify App Store.

Join the waitlistSee Pixel Tracker