Setup Guide

How to Set Up the X (Twitter) Pixel on Shopify with Pixel Tracker

Connect your X (Twitter) Pixel to your Shopify store in a few minutes — no theme code changes required.

TL;DR

Connect your X (Twitter) Pixel to your Shopify store in a few minutes — no theme code changes required.

Setup steps

1
Get your X Pixel ID
In X Ads Manager, go to Tools → Conversion tracking (Website Event Manager) and copy your Pixel ID.
2
Open the Pixel Tracker dashboard
From your Shopify admin, open Pixel Tracker's dashboard.
3
Paste the Pixel ID
Enter your X Pixel ID in the X (Twitter) field and save. No theme editing is required.
4
Confirm events are firing
Pixel Tracker injects the pixel automatically on every storefront page via Shopify ScriptTags. Use X Ads Manager's event testing tool to confirm it's firing correctly.

What does the X (Twitter) Pixel track?

Visitor actions like page views, add-to-cart, and purchases, so X ad campaigns can measure results and retarget visitors.

Do I need to edit my Shopify theme to add the X Pixel?

No. Pixel Tracker injects the pixel automatically via Shopify ScriptTags once you paste your Pixel ID.

Can I use the X Pixel alongside other platforms?

Yes. Pixel Tracker lets you connect X alongside Facebook, Google, TikTok, Snapchat, Pinterest, and LinkedIn pixels from the same dashboard.

How much does Pixel Tracker cost?

The Free plan includes 1 active tracking pixel at no cost. Paid plans start at $7/month for 3 pixels, up to $29/month for unlimited pixels.

Is Pixel Tracker available on the Shopify App Store yet?

It's available soon on the Shopify App Store. Join the waitlist at appnary.com for early access.