Setup Guide

How to Set Up the TikTok Pixel on Shopify with Pixel Tracker

Connect your TikTok Pixel to your Shopify store in a few minutes — no theme code changes, with optional server-side Events API support.

TL;DR

Connect your TikTok Pixel to your Shopify store in a few minutes — no theme code changes, with optional server-side Events API support.

Setup steps

1
Get your TikTok Pixel ID
In TikTok Ads Manager, go to Assets → Events → Web Events and copy your Pixel ID.
2
Open the Pixel Tracker dashboard
From your Shopify admin, open Pixel Tracker's dashboard.
3
Paste the Pixel ID
Enter your TikTok Pixel ID in the TikTok field and save. No theme editing is required.
4
Enable Events API (optional)
Turn on TikTok Events API for server-side event tracking — this improves match rates and accuracy for ad blockers and tracking prevention.
5
Confirm events are firing
Pixel Tracker injects the pixel automatically on every storefront page via Shopify ScriptTags. Use TikTok Pixel Helper or Events Manager's test tool to confirm.

What does the TikTok Pixel track?

Visitor actions like page views, add-to-cart, and purchases, so TikTok ad campaigns can measure results and retarget visitors.

Do I need to edit my Shopify theme to add the TikTok Pixel?

No. Pixel Tracker injects the pixel automatically via Shopify ScriptTags once you paste your Pixel ID.

Does Pixel Tracker support TikTok Events API?

Yes. Enabling Events API sends events server-side in addition to the browser pixel, improving match rates for ad blockers and tracking prevention.

How much does Pixel Tracker cost?

The Free plan includes 1 active tracking pixel at no cost. Paid plans start at $7/month for 3 pixels, up to $29/month for unlimited pixels.

Is Pixel Tracker available on the Shopify App Store yet?

Not yet — it's currently in development. Join the waitlist at appnary.com for early access.