Setup Guide

How to Set Up the Snapchat Pixel on Shopify with Pixel Tracker

Connect your Snapchat Pixel to your Shopify store in a few minutes — no theme code changes required.

Setup steps

  1. 1

    Get your Snapchat Pixel ID

    In Snapchat Ads Manager, go to Business Details → Pixel (or Events Manager) and copy your Pixel ID.

  2. 2

    Open the Pixel Tracker dashboard

    From your Shopify admin, open Pixel Tracker's dashboard.

  3. 3

    Paste the Pixel ID

    Enter your Snapchat Pixel ID in the Snapchat field and save. No theme editing is required.

  4. 4

    Confirm events are firing

    Pixel Tracker injects the pixel automatically on every storefront page via Shopify ScriptTags. Use the Snap Pixel Helper browser extension to confirm it's firing correctly.

Frequently Asked Questions

What does the Snapchat Pixel track?
Visitor actions like page views, add-to-cart, and purchases, so Snapchat ad campaigns can measure results and retarget visitors.
Do I need to edit my Shopify theme to add the Snapchat Pixel?
No. Pixel Tracker injects the pixel automatically via Shopify ScriptTags once you paste your Pixel ID.
Can I use the Snapchat Pixel alongside other platforms?
Yes. Pixel Tracker lets you connect Snapchat alongside Facebook, Google, TikTok, Pinterest, LinkedIn, and X pixels from the same dashboard.
How much does Pixel Tracker cost?
The Free plan includes 1 active tracking pixel at no cost. Paid plans start at $7/month for 3 pixels, up to $29/month for unlimited pixels.
Is Pixel Tracker available on the Shopify App Store yet?
It's available soon on the Shopify App Store. Join the waitlist at appnary.com for early access.

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