How to Set Up the Google Ads Tag on Shopify with Pixel Tracker
Connect a Google Ads conversion tag to your Shopify store in a few minutes — no theme code changes required.
Setup steps
- 1
Get your Google Ads Tag ID
In Google Ads, go to Tools & Settings → Conversions (or Google Tag setup) and copy your conversion ID/tag ID.
- 2
Open the Pixel Tracker dashboard
From your Shopify admin, open Pixel Tracker's dashboard.
- 3
Paste the Tag ID
Enter your Google Ads Tag ID in the Google Ads field and save. No theme editing is required.
- 4
Confirm the tag is firing
Pixel Tracker injects the tag automatically on every storefront page via Shopify ScriptTags. Use Google Tag Assistant to confirm it's firing correctly.
Frequently Asked Questions
Does Pixel Tracker support Google Analytics (GA4)?
No. Pixel Tracker currently supports the Google Ads conversion tag, not Google Analytics/GA4.
What does the Google Ads tag track?
Conversion events like purchases, so Google Ads campaigns can measure return on ad spend and optimize bidding.
Do I need to edit my Shopify theme to add the Google Ads tag?
No. Pixel Tracker injects the tag automatically via Shopify ScriptTags once you paste your Tag ID.
How much does Pixel Tracker cost?
The Free plan includes 1 active tracking pixel at no cost. Paid plans start at $7/month for 3 pixels, up to $29/month for unlimited pixels.
Is Pixel Tracker available on the Shopify App Store yet?
Not yet — it's currently in development. Join the waitlist at appnary.com for early access.